Archive for February, 2014

The Blogosphere!

Posted: February 26, 2014 in Uncategorized

Yesterday, I read a really interesting Public Relations case study on a crisis that the company Kryptonite had. For those of you that do not know who Kryptonite is, Kryptonite is a Massachusetts company that is well known for their legendary theft proof bike locks since 1972. The companies advertisments consisted of them putting bikes in the worst neighborhoods in New York, and with repeated break in attempts the locks were seemingly theft proof.

In 2004, a bike enthusiast Chris Brennan who owned a Kryptonite lock found that his bikes wheels were stolen and that a Bic pen can unlock a u-lock Kryptonite bike lock. He then contact his friend, and next thing you know , the information was posted on a bike blog, than a video of how a Bic pen can actually unlock the lengendary safe lock was posted. Within days of the post 340,000 people viewed the post and the video were downloaded 3 million times.

 Kryptonite’s PR professional Tocci decided that she was not going to respond to the blogs, she thought that the best way was the conventional way, which was answering phone calls, talking to media outlets, and having customer service answer customer concerns. In fact monitoring internet and blog actvitiy was something that the company did not do. This crisis cost the company 10 million dollars, and daunting lessson.

However, it was a learning experience for the company as the world has changed.  Kryptonite’s General manager Steve Down referred to it as the BLOGOSPHERE! He stated that Web blogs are a reality, and that after the companies crisis he reccommends that business should take blogs seriously and adequately respond to consumers concerns.

This case story really opened my mind about socail media as well. As noted, I am not too familiar with the world of social media. However, I now understand that although many use social media as a means of entertainment, and staying in touch with friends. Social media plays a huge role in business as well. It is a two way communication tool between a business and a consumer, and social media is a tool that should be mastered.


So we have all heard of ADD and ADHD. All “ATTENTION” disorders right? Well here’s another one CADD (Customer Attention Deficit Disorder). What is it about the ability to capture one’s interest in a matter of a seconds? Everything! The Social phenomenon is about being able to deliver your story, your message on the “New Multi Screen World” It’s about delivering relevance, and it’s about understanding the “Social Media Phenomenon”(Brito,2014). More about the Social Media Phenomenon? Check out this video!

Fear of Social Media

Posted: February 12, 2014 in Fear, Social media
Tags: ,

Here I am, having to take my last few classes before graduating. I had to contemplate on taking a research class or a social media class. Research sounds absolutely boring, but in my realm of knowledge. Social Media? I have zero knowledge about. I than decided to ask a few of my colleagues. Obviously, when I ask my young peers they all say the” social media class”.

But wait… I have a fear of social media. Yes. Ridiculous right? Who can be afraid of social media? Many. My point is, is  as students that are soon making way into the work world, its important for us to understand that not every person that we come into contact with is social media savvy. And for us  as Public Relations, Business, Advertising, and Communications majors. It is important for us to know peoples fears about social media if they have it, before we can win them over with our knowledge of social media that can potentially take their business to the next level. Attached is a website that I found on the 7 ways to master the fear of social media. Hope you find it interesting!

7 Ways To Master the Fear of Social Media