Archive for March, 2014

As I am thinking about my life after graduation, and the jobs that I want to apply for. I reflected on the most valuable things that I learned at San Jose State University. There were many job postings that I felt confident to apply for , because some of the expected knowledge was already taught. However, there were things that were required that I really don’t know about. In the midst of preparing for my life after college I came across an article that I  wanted to share.  The  article is about what Public Relations undergrads should learn about  Public Relations, before entering the work world. Hopefully you find it as useful as I did : )

http://www.prdaily.com/Main/Articles/16267.aspx

Every 15 Minutes

Posted: March 13, 2014 in Uncategorized

Yesterday I had to attend a secret meeting at my 17 year old son’s highschool. The topic was called every 15 minutes. It is a program that wants to send the message that every 15 min someone dies from a drunk driver, texting and driving under other drug influences. The school is to select 24 students out of 1400 that they feel that would be able to highly influence their peers. However besides just the recognition on campus, these kids must also have a “highly active social media life”,because the school as well as the CHP wants the message to spread and be able to have young adults understand the importance of driving under the influence. The meeting was intense, touching, yet so real. Through the meeting I was sobbing like a baby. As the kids involved will received a mock death certificate, will really experience jail, the emergency room etc. The whole thing will be as close to a real experience as possible. 

Before yesterday, I didn’t know that a program like this exist. However, what really was emphasized was not just the lesson that the kids will learn but the importance of social media. And how even though many parents  fear the usage of their children uses of social media they know they high impact social media delivers. Social media has changed our world not only in advanced technology but has changed the way educators teach and I think this is just the beginning.

Making Content Count

Posted: March 5, 2014 in Uncategorized

Social media is something that I am very interested in right now, because to me, it’s about how creative you are on putting information out that can cause someone to engage with you. And ultimately the more engagement. The better!  Isn’t that awesome? I think that if you look at social media whether from a personal, entertainment , or business aspect. What everyone wants  to see if the information/content that they delivered counted. 

Recently I read an awesome Public Relations plan it is called “Mashing the low carb CRAZE”. In short it was a campaign that the potato industry wanted to release, because of the decline of people consuming potatoes, because of Dr. Atkins (the low carb diet).  So Fleishman a PR company launched an informative campaign about the health benefits of eating potatoes. The informational campaign made 62 million impressions, 28 percent gain in favor of potato consumption, and 250,000 people visited the potato website. The reason why this particular campaign was successful was because the tactic of delivering information was united across all of the media outlets, and their content was carefully thought out.

There it is, delivering content that counts.