Archive for April, 2014

Social Media ROI

Posted: April 24, 2014 in Uncategorized

Businesses have found that social media isn’t just about getting LIKES anymore. It’s about how you can keep that person engaged, and ultimately purchase something. More importantly, monitor the conversations that is being said about your company/product, so that you can figure out new ways you can increase traffic, grow brand awareness and how your company can get a return. The article speaks about the different types of engagement such as Tweets, Retweets, Favorites, Follows, Shares, Reshares, Comments, and Likes. And   how you can track and engage with your consumers.

Great Article:



Posted: April 16, 2014 in Uncategorized

Recently I joined Facebook, and I thought AWESOME! I can stalk my teenage son’s page. Well… he found out, and stopped using Facebook. Instead he found Wislr. For those of you that are not familiar with Wislr this is what they are about. Wislr is completely secure, with users’ identities verified upon sign up. This ensures that teens are connecting and interacting with real students and only students – No teachers, no parents. This app allows you to talk about any teenage topic, send crush hints etc. Great app for teens but here I go again – out of the loop : (

One Vision is KEY

Posted: April 9, 2014 in Uncategorized

The other night I was watching “The Wolfe of Wall Street”, and although I’m sure that Hollywood did it’s magic and made everything a little more dramatic than real life. What I took out of that movie was the power he had to motivate his organization. After all motivation within the motivation is key right? Like a typical sales department Leonardo has his morning drive time meetings to get the employees pump, and make employees feel connected, and wanted to sale, because their hard work is going to pay off! In retrospect, I took the same message and related to “social business”. I mean, in an organization there are so many departments. I’m sure the sales, marketing, and the millenniums in the company are all about taking the business social, and they understand the benefits of being social. On the contrary there are those in the company that just don’t care. They think that all the social stuff is a waste of time. And for whatever their reasoning is, they just want to do their daily job and not be involved. Well what do you do if you were in this situation? Be “The Wolfe of Wall Street”! Increase morale. Open the doors to employee advocacy. Inform the importance of the social media evolution. Build from within, and create ONE vision.


Getting People to TALK

Posted: April 2, 2014 in Uncategorized

As you all know, I am very new to the world of social media. However, now that I have started, I find it intriguing how people come up with creative ways to attract attention to their page, post, tweet, or picture. Currently I have been working on a project that consist of the number of traffic that I can pull to my page. In the beginning, it would seem that we were posting things that people were interested in. However, I have noticed that the number of people that are looking at my page has decreased by the day. I then started to look into the pages of others that were also in the same type of business, and found myself reading more and more about other brands. And at some point I was being sold on the competitors product just by reading the conversations that they had on their page. Here are the three main things that I learned and need to work on. 1) be unique 2) humor is a great way to keep people reading and interacting 3) respond.respond.respond. make sure that questions/concerns are always answered.